At Uber I built and led Uber’s Ads Design team from the ground up, driving 0→1 design for ad experiences across Uber Eats and Uber Rides, and fueling the business from $0 to over $1B in ad revenue within a year.

• Defined the vision and user experience for consumer ad formats, ensuring engaging, performant placements across mobile and web

• Led design for both the Small Business Ads Platform, empowering local merchants to advertise with ease, and the Enterprise Ads Platform, supporting scaled ad campaigns for national and global brands

• Partnered closely with Product, Engineering, and Sales to deliver cohesive end-to-end ad tooling, balancing monetization with user value

• Shaped the foundational design strategy, hiring plan, and operational systems for a high-impact team that scaled with the pace of the business

• Helped establish ads as a core revenue stream across Uber, creating the building blocks of a global, sustainable ads ecosystem